{"id":156952,"date":"2018-09-24T11:00:52","date_gmt":"2018-09-24T11:00:52","guid":{"rendered":"https:\/\/dievolkswirtschaft.ch\/main-focus-posts\/verhaltensoekonomie-vom-kopf-zum-herz\/"},"modified":"2022-02-14T14:46:37","modified_gmt":"2022-02-14T13:46:37","slug":"leconomie-comportementale-de-la-tete-au-coeurfr","status":"publish","type":"main_focus_post","link":"https:\/\/dievolkswirtschaft.ch\/fr\/dossiers\/leconomie-comportementale-de-la-tete-au-coeurfr\/","title":{"rendered":"L&#8217;\u00e9conomie comportementale&nbsp;: de la t\u00eate au c\u0153ur"},"content":{"rendered":"<p>Au supermarch\u00e9, les friandises vous attendent devant les caisses. C\u2019est cela l\u2019\u00e9conomie comportementale appliqu\u00e9e\u00a0: inciter le consommateur \u00e0 l\u2019achat. L\u2019incitation douce, ou \u00ab\u00a0nudging\u00a0\u00bb, est une m\u00e9thode qui vise \u00e0 influencer notre comportement lorsque nous faisons face \u00e0 une situation \u00e9conomique. L\u2019\u00e9conomie comportementale ne se limite toutefois pas au commerce de d\u00e9tail. C\u2019est ainsi qu\u2019en politique, les \u00e9conomistes se demandent comment inciter les citoyens \u00e0 prendre la bonne d\u00e9cision sans interdire ni imposer. Nos actions seraient donc souvent en contradiction avec le postulat de l\u2019homo \u0153conomicus, selon lequel nous recherchons uniquement la maximisation des gains en suivant un comportement toujours rationnel.<\/p>","protected":false},"author":4624,"featured_media":156211,"template":"","acf":{"main_focus_post_central_image":156955,"main_focus_posts_list":[106146,106133,106159,106216,106120,106107,106305,136600,136587],"animation":null},"_links":{"self":[{"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/main_focus_post\/156952"}],"collection":[{"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/main_focus_post"}],"about":[{"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/types\/main_focus_post"}],"author":[{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/users\/4624"}],"version-history":[{"count":1,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/main_focus_post\/156952\/revisions"}],"predecessor-version":[{"id":160852,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/main_focus_post\/156952\/revisions\/160852"}],"acf:post":[{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/136587"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/136600"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106305"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106107"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106120"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106216"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106159"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106133"},{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/posts\/106146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/media\/156211"}],"wp:attachment":[{"href":"https:\/\/dievolkswirtschaft.ch\/fr\/wp-json\/wp\/v2\/media?parent=156952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}